University collaborations

Which universities do you work with?

In collaboration with Hamburg’s "FH Wedel" and "Hamburgs HAW" universities we have developed two exciting, goal-oriented degree courses.

We believe praxis and theory go hand in hand, so teaming up with universities is important to us. It allows us to profit from new talent’s fresh thinking and innovative ideas, while also offering you the chance to learn from our experience and expertise. At FH Wedel you can enrol in Germany’s first ever consecutive e-commerce degree. If you already have a successful Bachelor degree in a suitable subject, a Master’s degree in "Multichannel Trade Management in Textile Business" at HAW could be the next step. Both degree courses combine a range of relevant content with practical know-how of the online sector. And both pave the way to a successful career at bonprix.

What can I expect from the dual degree course "E-Commerce" at FH Wedel?

You’ll profit from an in-depth education and practical expertise in a leading fashion and e-commerce company.

Since the winter semester 2011/2012, the Otto Group has sponsored a professorship for a consecutive "E-Commerce" degree course. The course covers business informatics, media studies and business administration with a focus on online retail. Over the seven semesters of your Bachelor degree, you’ll gain an in-depth insight into the key areas IT and E-Commerce. Hands-on experience at our company allows you to put the theory you’ve learned into practice and intensify it. Over three additional semesters, you’ll extend your methodical expertise and leadership skills, finishing with a Master’s degree. And we’re happy for you to study while you work. We believe in innovative ways of supporting fresh talent, and are always excited about meeting passionate, motivated students.

FH WEDEL - E-COMMERCE DEGREE

What can I expect from a Master’s degree in "Multichannel Trade Management in Textile Business"?

A unique German Master`s programme that trains highly qualified newcomers for the international textile purchasing sector.

This Master’s degree course is the result of a close cooperation between the Otto Group and the HAW university. Merging creative, textile and business content with international management skills is a new concept. You’ll build on your existing know-how of design, apparel technology, business administration, marketing, import, export, management, employee leadership, negotiations and intercultural communication. In short: everything you need to launch your career in Purchasing at an international fashion house.

To apply for this Master’s programme you will need a Diploma or Bachelor degree in economics, apparel technology, textile management or fashion design. Find out more at:

HAW HAMBURG / MASTER