HEY, WE ARE BONPRIX!
About Us
Fashion is our passion. With our range of products, we want to inspire and excite our customers every day. Diverse. Personal. Responsible.
Celebrating 40 in Style
bonprix is turning 40! Founded in 1986 in a single-family house in Hamburg-Bramfeld, we are now a digital fashion brand operating in 16 European countries – with 1,400 employees and daily fashion updates on our online shops and apps, social media and other channels.

For us, our 40th anniversary is much more than just a look back.
Above all, it is a chance to say thank you. Because we have always focused on our customers: women who know who they are and what suits them.
Newsroom
News News News!
We never stand still. Current corporate announcements, the latest fashion trends, or our Fashion Report – there is always something to discover.

Responsibility
We take responsibility. The use of more sustainable materials, the development of circular products, and transparency for our customers are our focus.

Responsibility
Circular Collection: Durable and recyclable styles.
