HEY, WE ARE BONPRIX!

About Us

Fashion is our passion. With our range of products, we want to inspire and excite our customers every day. Diverse. Personal. Responsible.

Celebrating 40 in Style

bonprix is turning 40! Founded in 1986 in a single-family house in Hamburg-Bramfeld, we are now a digital fashion brand operating in 16 European countries – with 1,400 employees and daily fashion updates on our online shops and apps, social media and other channels.

A woman in a yellow dress and black high heels is holding two helium balloons shaped like the number 40.

For us, our 40th anniversary is much more than just a look back.

Above all, it is a chance to say thank you. Because we have always focused on our customers: women who know who they are and what suits them.

Newsroom

News News News!

We never stand still. Current corporate announcements, the latest fashion trends, or our Fashion Report – there is always something to discover.

bonprix_insights

@bonprix_insights

26.05.2026

bonprix_insights

@bonprix_insights

21.05.2026

Frau in weißem Shirt sitzt lächelnd auf Holzstuhl, Hand an der Wange.

Responsibility

CAN FASHION ALSO BE MORE SUSTAINABLE? OF COURSE!

Responsibility

We take responsibility. The use of more sustainable materials, the development of circular products, and transparency for our customers are our focus.

Weicher, weißer Stoff mit Etikett. Falten und Texturen sichtbar. Wäschepflege-Symbol erkennbar.

Responsibility

Circular Collection: Durable and recyclable styles.

Eine Frau in weißer Bluse und grauer Hose sitzt aufrecht auf einem Stuhl.

Career

Trends. Tech. Together. Find your spot in our team!