What motivates bonprix?

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We want to show our customers all over the world that fashion is our passion.

bonprix is an international fashion company based in Hamburg. We take the latest catwalk trends and translate them into inspiring fashion for a range of occasions, styles and sizes. Five in-house brands and a new collection every month keep our customers coming back for more, whether via our online shop, our catalogues or at one of our Fashion Stores.

It’s a winning concept that has seen bonprix grow to one of Germany’s top five best-selling online shops (source: “E-Commerce-Markt Deutschland 2017” by EHI Retail Institute/Statista). We’re also successful on an international level with bonprix now operating in 30 countries across Europe, Russia, North America and South America. bonprix is one of the Otto Group’s most profitable subsidiaries. It’s all down to some 3000 employees across the globe. And millions of happy customers.  

About the German Webshop Award

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Click on the questions to find out more about our fashion, our business model and the people behind bonprix.

What makes bonprix so unique? Brand and Fashion

What makes bonprix so unique?

What's your recipe for success? Business Model

What's your recipe for success?

Who are the people behind bonprix? People

Who are the people behind bonprix?