Fashion is more than just trends for us

A woman in a white shirt stands in front of a clothes rack on which beige and white clothes hang. She holds onto the rack with both hands and smiles slightly at the camera. The background is neutral and simple.

Our recipe for success? At bonprix, we are not only focused on fashion, but also on the future. Our emphasis on digital innovations and an increasingly sustainable business model runs through all our business and work areas. Ultimately, what matters to us are the people: those who work with us can be assured that fairness, diversity, and individual development are not just buzzwords, but a given for us. And those who shop with us can do so with a clear conscience – because economic success and social and ecological responsibility go hand in hand for us

Facts about us #1

Online shops in 16 European countries & additional B2B business

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Facts about us #3

Over 12 million customers

Company & Management

MAKE FASHION DIGITALLY TANGIBLE

bonprix is a successful fashion and e-commerce company: millions of customers in Europe are fans of our brand and shop through our web shops and apps for fashion and accessories for women, men, and children, as well as home and living products, all at an excellent price-performance ratio.

Company

Facts about us #2

Annual turnover around 1,24 billion Euro

Our product range

Our range includes everything that makes the perfect fashion statement – from the latest trends to timeless classics. The wide selection of clothing and accessories for women, men and children is complemented by attractive home and living products.

Three women smile at the camera. The background is plain and neutral.

Culture

LIVING COMMUNITY AND DIVERSITY

At bonprix, community is at the heart of our actions. We pride ourselves on a corporate culture characterized by a strong sense of belonging. Everyone is valued and encouraged to contribute their whole personality. Because we are convinced: the diversity of our employees is a source of our success and our innovative strength.

culture

History

FROM THE CATALOGUE ERA TO THE DIGITAL FASHION REVOLUTION

bonprix was founded in 1986 with 10 employees in a single-family house in Hamburg Bramfeld. Through monthly catalogues, we wanted to democratize fashion even more and regularly give our customers access to current trends.

History