What makes bonprix so unique?

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We create inspiring fashion experiences for our customers in a wide range of sizes and styles. 

bonprix – it's me. Our motto describes both our fashion and our outlook. We create fashion perfectly suited to our customers’ lifestyles without reducing them to standard women with standard sizes. We understand how diverse real life women are and this understanding translates into the fashion we design. When it comes to style, our customers see us as a reliable partner – whether for themselves, their kids, their partner or even their home. As well as kitting out the whole family from top to toe, we also have countless ideas to transform your home and garden – and all for a fair price.

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Click on the questions to find out more about our brand and our fashion.

What does the brand bonprix stand for? Our Brand

What does the brand bonprix stand for?

What does your fashion look like? Our Fashion

What does your fashion look like?

How do we really feel about fashion? Fashion Report

How do we really feel about fashion?