Our Brand

What does the brand bonprix stand for?

Hopefully for a good feeling. We believe fashion that looks good leaves you feeling even better.

A mid-morning presentation at work, a children’s party in the afternoon and a hotly anticipated dinner date that evening. Our fashion is as versatile as life itself. It’s designed to accompany our customers on the rollercoaster ride that is our everyday lives. We want our customers to feel good in what they’re wearing. Every single item needs to be good enough to become a new favourite piece. Top quality at affordable prices. And we understand how important it is to know our customers. Suggestions and critique in product reviews help us continually improve things. Our online shop has all the support you need while shopping. A host of tools are designed to help you choose the right size and fit. Our Bra Fitting Guide is just one example. Fashion at bonprix needs to do so much more than just look good. It needs to leave our customers feeling good. Every single day.

See just how good bonprix fashion feels in our TV Commercials.