How do women really feel about fashion? It’s a valid question that deserves a substantiated answer.
To find out we joined forces with market research institute TNS Emnid and a panel of experts to commission a representative survey at the beginning of 2016. Over 2000 women in Germany aged from 18 to 70 spoke to us about what fashion really means to them. How does clothing reflect our mood? What are our favourite pieces? What inspires us to wear the clothes we choose?
We asked a lot of questions. And we got some interesting answers. We gained insights that confirmed what thought we already knew, but also took us all by surprise.
Welcome to one of the most comprehensive fashion reports ever carried out in Germany. And its results!