Our Fashion

What does your fashion look like?

As diverse as our customers. From evening dresses to trainers, there’s something for everyone.

At bonprix, we take the latest catwalk trends and translate them into inspiring designs you can wear in real life. Whether a glamorous party dress, relaxed weekend jeans or cosy flannel pyjamas – bonprix has fashion for every occasion and mood. Every single item needs to be good enough to become a new favourite piece.  Our maxim: top quality at affordable prices.

Sustainability and a responsible attitude towards social and ecological issues are also central. We’re using more and more sustainably farmed cotton for example. And as well as something for every occasion, we also make fashion for every body type, stocking sizes from EU 32 to EU 58.

The bonprix product range comprises five well-established brands, each representing their own style world. However, most of our customers shop multiple brands to find the look that best suits their lifestyle.

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"The bpc collection is casual leisurewear for your everyday life, plus essential basics that no wardrobe should be without." Simone, Product Management bpc collection

"Exclusive and timeless, bpc Selection represents style-assured modern looks teamed with classic style elements, ideal for any occasion." Julia-Christine, Product Management bpc Selection

"Self-assured and individual, BODYFLIRT is a contemporary brand for the modern, feminine styled woman." Michael, Product Management Bodyflirt

"With the latest looks and styles hot off the catwalk, bonprix’s young fashion brand RAINBOW is edgy, cool and always fashionable." Joanna, Product Management Rainbow

"With its great range of Jeanswear, John Baner has made a name for itself as an effortless, authentic denim brand that offers exceptional value for money." Eric, Product Management John Baner