As diverse as our customers. From evening dresses to trainers, there’s something for everyone.
At bonprix, we take the latest catwalk trends and translate them into inspiring designs you can wear in real life. Whether a glamorous party dress, relaxed weekend jeans or cosy flannel pyjamas – bonprix has fashion for every occasion and mood. Every single item needs to be good enough to become a new favourite piece. Our maxim: top quality at affordable prices.
Sustainability and a responsible attitude towards social and ecological issues are also central. We’re using more and more sustainably farmed cotton for example. And as well as something for every occasion, we also make fashion for every body type, stocking sizes from EU 32 to EU 58.
The bonprix product range comprises five well-established brands, each representing their own style world. However, most of our customers shop multiple brands to find the look that best suits their lifestyle.