What’s your recipe for success?

Enthusiasm, leading expertise in international e-commerce and lots of motivated employees!

It’s a concept that attracts bonprix customers in over 25 countries. Over half of our total sales come from outside Germany, making us one of the most profitable subsidiaries in the Otto Group. Our business focuses primarily on e-commerce and mobile shopping. Every week our international online shops make a new shopping experience available on your desktop, smartphone or tablet. The latest looks, inspirational style guides and lots of useful advice all keep our bonprix customers coming back for more. Our customers love shopping online. Around 90 % of our €1.52 billion global sales were made online in the 2023/24 fiscal year.