What’s your recipe for success?

Tell me

Enthusiasm, leading expertise in international e-commerce and lots of motivated employees!

It’s a concept that bonprix customers in 30 countries across Europe, Russia, North America and South America love. Over half of our total sales come from outside Germany, making us one of the most profitable subsidiaries in the Otto Group. Our business focuses primarily on e-commerce and mobile shopping. Every week our international online shops make a new shopping experience available on your desktop, smartphone or tablet. The latest looks, inspirational style guides and lots of useful advice all keep our bonprix customers coming back for more. Our customers love shopping online. Around 80% of our €1.5 billion global sales were made online in the 2016/17 fiscal year.  But our catalogues and our German bonprix Fashion Stores continue to attract shoppers, too.

We’ve defined what we’d like the future to hold in our bonprix Mission Statement.

Tell me more...

Click on the questions to find out more about how we started out, our international outlook and digitalisation at bonprix.

Which countries do you call home? International

Which countries do you call home?

You have been around for over 30 years. What are you proud of? History

You have been around for over 30 years. What are you proud of?

You know about the latest looks. But are you innovative, too? Digitalisation

You know about the latest looks. But are you innovative, too?