What’s your recipe for success?

Tell me

Enthusiasm, leading expertise in international e-commerce and lots of motivated employees!

It’s a concept that attracts bonprix customers in over 25 countries. Over half of our total sales come from outside Germany, making us one of the most profitable subsidiaries in the Otto Group. Our business focuses primarily on e-commerce and mobile shopping. Every week our international online shops make a new shopping experience available on your desktop, smartphone or tablet. The latest looks, inspirational style guides and lots of useful advice all keep our bonprix customers coming back for more. Our customers love shopping online. Around 90 % of our €1.76 billion global sales were made online in the 2022/2023 fiscal year.

Tell me more...

Click on the questions to find out more about how we started out, our international outlook and digitalisation at bonprix.

Which countries do you call home?International

Which countries do you call home?

You have been around for over 30 years. What are you proud of?History

You have been around for over 30 years. What are you proud of?

You know about the latest looks. But are you innovative, too?Digitalisation

You know about the latest looks. But are you innovative, too?