Digitalisation

You know about the latest looks. But are you innovative, too?

We’re proud to say yes to both statements. We apply the latest technology to ensure shopping in our online shops or using the app is fun.

Whether a new blouse, a jumper or a brightly printed sun dress, treating yourself to something new to wear is special. So our goal is to make shopping an inviting and inspirational experience. Our online shop and app not only feature the latest looks but also the latest technology. That way shopping is fun instead of frustrating – whether you’re using a computer at home or on the go with your smartphone. We apply technical innovation to ensure our customers have all the information they need to find their new go-to piece. Our products can be viewed from a number of angles and there’s lots of comprehensive advice about choosing the right size and fit, like in our Bra Fitting Guide.

We engage in an active dialogue with our customers on social media and use new forms of digital marketing to offer our customers the fashion they want to see. At bonprix, shopping online is just as enjoyable as the fashion itself.