History

You have been around for over 30 years. What are you proud of?

We’ve grown from a small mail order company to an international fashion company with over 35 million customers worldwide.

Our 31th anniversary sees us operating in 30 countries with a workforce of more than 3000 all over the world. Find out more about our journey from that very first catalogue to where we are now here.

On 21 May 1986, bonprix was first entered into a trade register in Germany. We had a total of ten employees and were working towards producing a 32 page catalogue. 

Our first international launches in France and Poland.

Further expansion with bonprix now also available in Italy.

Our first online shop at bonprix.de marks the start of a new digital era.

The very first bonprix Fashion Store opens in Hamburg. 

Record sales in excess of a billion DM. 

We launch bonprix in Belgium.

Greece, the Netherlands and the Czech Republic join the growing list of countries we operate in. 

Online shops are launched in Estonia, the United Kingdom, Latvia and Switzerland.

Luxemburg, Austria, Russia and Slovakia join the bonprix party. 

Customers in Hungary can now shop at bonprix, too.

We expand into Ukraine. 

The acquisition of swimwear brand Venus sees us enter the US market. A new bonprix online shop is also launched in Sweden.

Romania is bonprix’s latest market. The new claim “bonprix – it’s me” embodies the brand.

The very first mobile shop for smartphones and tablets is launched in Germany before being rolled out internationally.

Brazil and Kazakhstan are the latest members of the bonprix family.

The first bonprix app is launched in Germany.

Norwegian customers can now also shop online at bonprix.