We now operate in over 25 different countries.
bonprix made its debut in Germany in 1986 before expanding to France, Poland and Italy in the early 1990s. In 2000 we made the leap across the Atlantic with our swimwear brand “Venus” in the US. More roll-outs followed in Russia. In 2017 we expanded to Norway. An important strategic step in the internationalization of bonprix is the franchise business which is present in several countries. Our export partners help us to strengthen and promote the international brand bonprix.