Which countries do you call home?
We now operate in 30 different countries on 4 continents.
bonprix made its debut in Germany in 1986 before expanding to France, Poland and Italy in the early 1990s. In 2000 we made the leap across the Atlantic with our swimwear brand “Venus” in the US. More roll-outs followed in Russia. In 2017 we expanded to Norway. An important strategic step in the internationalization of bonprix is the franchise business which is present in eight countries. Our export partners help us to strengthen and promote the international brand bonprix.