Who are the people behind bonprix?

Some 2500 employees across the globe all work as part of one big team.

Our most important success factor is our workforce. Their ideas, their expertise and their creative contributions are what make us the organisation we are today. We believe in flat hierarchies, short communication paths and we encourage independence and initiative. Teamwork is at the core of everything we do, even if our teams are sometimes located on different continents. We all work towards a common goal to provide our customers with the latest bonprix looks, wherever they are in the world. We learn collectively from experience and celebrate our successes together. To summarize: bonprix – it's us!


What does the Executive Board say about working at bonprix?

Five Managing Directors are currently in charge of bonprix. The management consists of Dr Torben Hansen, Dr Kai Heck, Carolin Klar and Matthias Wlaka. Dr Torben Hansen has been CEO of bonprix since 1 April 2024.

"Hardly any other fashion company has aligned itself to the market as consistently as bonprix over the last 30 years – from a pure catalogue mail order company to an international e-commerce company, from a red-price retailer to a fashion brand. This continuous transformation is a reflection of the employees' ability to constantly reinvent themselves and set the course for the future." Dr. Torben Hansen, CEO and Managing Director Sales

"We at bonprix love fashion and want to inspire our customers with the fashion of the bonprix brand. In doing so, we focus on topicality, variety, price attractiveness and sustainability in our product range and combine all this with a unique shopping experience for our customers. In this way, we are delivering on our brand promise: fashion made smarter." Carolin Klar, Managing Director - Product, Sourcing & Corporate Responsibility

"We’re always working towards offering our customers inspiring fashion experiences and great services – no matter where they are or what device they’re using to shop. It’s great to see how our teams focus on perfecting our webshops every day. Using latest technologies keep our business models up to date – just like our fashion." Dr. Kai Heck, Managing Director - Finance

"Transforming bonprix together into a smart fashion brand with a highly effective organisation that we can be proud of is something I personally find very exciting. As CIO, I want to help shape the future of the e-commerce company with new impetus." Matthias Wlaka, Managing Director - Technology