You work as an Advertising Contact at bonprix. What does your job entail?
As an Advertising Contact I manage departmental communication and act as a mediator between Purchasing and advertising agencies. Other of my tasks is supplying content, primarily photos that are used in our print and online channels. That also means I’m responsible for designing print and online campaigns and overseeing how the ad agencies translate our ideas. Casting and booking models is another part of the job.
Why did you want to work for bonprix and what makes it such an interesting company?
Fashion is an exciting, fast-moving industry. As a company born from catalogue marketing, bonprix now needs to adapt and assert itself within the branch. I find that an inspiring notion. The brand is also currently in the middle of a major development process with huge scope for new ideas. bonprix has always represented innovation and flexibility, and you can sense that in the everyday business and the attitude of the people who work here.
What’s the mood like in your team?
As it should be! Friendly, open, straightforward, considerate – we look after one another. There’s a lot of laughing because even in stressful situations, we all still enjoy what we do.
What skills should an applicant have if they are interested in your job?
Excellent organisational and communication skills, brand awareness and a creative flair are a must. Candidates shouldn’t be afraid of change and must embrace innovative processes. Our backgrounds are all pretty varied here. I studied Business Administration with a marketing major and initially worked as an Account Manager in traditional Advertising. My colleague on the other hand is a qualified graphic designer. If you come from a graphic design or photography background and are highly organised, there’s every chance you’ll fit into the team. A Marketing degree is a great start, but an apprenticeship in Marketing Communication is just as good.