What's new at bonprix?

bonprix’s radical, customer-oriented, digitally-assisted and adaptive “fashion connect” shop picked up a special prize at the prestigious “Store Of The Year 2020” awards ceremony at Germany’s 16th Retail Property Congress in Berlin on last Wednesday evening. A jury of industry...

International fashion brand bonprix demonstrated pleasing market growth over the first six months[1] of fiscal year 2019/20, boosting real turnover by 11.7% despite the challenging integration of its Russia Group[2] and a demanding US business. This represents a 3.3% increase in...

With five own brands and a new collection every month, speed, efficiency and a feel for trends and quality are among the key characteristics of product development at bonprix. To make its future product development processes even more efficient and flexible – and to save...