Carolin Klar named new bonprix Group Managing Director


Company | HR and Staff News

Carolin is a Textile and Industrial Engineering graduate. She joined bonprix in Assortment Marketing in 2008 after a period in Market Research at sector magazine 'Textilwirtschaft' ('Textile Industry', DFV Media Group). In 2011 she moved to Product Management, taking over in 2012 as Head of Product Management for a department within Womens Fashionable Outerwear. In this role she has since developed Womens Fashionable Outerwear into a brand-characterising bonprix assortment.

As Vice President Product Management since 2018, the 43-year-old has held responsibility for differing bonprix product ranges. During this time she has successfully driven the strategic realignment of the assortments she heads, has pushed the development of new fashion formats and played a key role in co-shaping the digitisation and agile transformation of Procurement and Creative processes.

Marcus Ackermann, Member of the Otto Group Executive Board, Multichannel Distance Selling: "Besides her outstanding specialist skills, impressive market expertise and comprehensive product knowledge, Carolin Klar has a strong passion for fashion. This background will enable her to deliver key stimuli as a Management Board Member and make a major contribution on bonprix's further journey to becoming a successful Otto Group focus company."

Dr. Richard Gottwald, bonprix Group CEO: "In Carolin Klar we will have a Managing Director who combines fashion competence with deep digital know-how. She will thus continue to shape our digital transformation into a leading online fashion brand. I very much look forward to working with her."

Rien Jansen has been a Member of the bonprix Management Board since 2010. The Dutchman is responsible for Creative Purchasing and Procurement. Furthermore, Rien has built bonprix's new Corporate Responsibility Division and driven it decisively forward. Under his leadership, the fashion orientation of the bonprix brand has been strengthened significantly.

Before joining bonprix, Rien worked in Procurement at various international retail companies, most recently as Commercial Director at Logo International, the Dutch holding company.   

 Marcus Ackermann, Member of the Otto Group Executive Board, Multichannel Distance Selling: "With Rien Jansen's retirement the Otto Group is losing a genuine leadership figure and an entrepreneur in the most positive sense. Rien has a tremendous talent for inspiring and motivating others. Twinned with his outstanding fashion expertise, this has enabled him to play a decisive role in shaping the bonprix brand over recent years. We wish Rien Jansen all the very best for the future."

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About bonprix

As an internationally successful fashion retailer, bonprix reaches customers in 30 countries. The company, which is part of the Otto Group and based in Hamburg, was established in 1986 and now employs around 3,700 people worldwide. In fiscal year 2021/22 (February 28, 2022), the bonprix Group generated sales of EUR 1.94 billion, making it one of the best-performing businesses within the Otto Group. At bonprix, customers can enjoy fashion and shopping on all channels – online, via catalogue or in the bonprix store in Hamburg. E-commerce accounts for the lion's share of sales with around 90 percent. In Germany, is one of the twelve highest-grossing online shops and the number three in the fashion sector.* Selling its own brands bpc, bpc selection, BODYFLIRT, RAINBOW and John Baner, bonprix offers customers fashion with an excellent price-performance ratio. The range includes fasion for women, men and children, accessories as well as home and living products.

*Source: Survey “E-Commerce Markt Deutschland 2021” by EHI Retail Institute/Statista

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