positive choice

What is the biggest impact on people and the planet along the value-added chain? Where can we achieve significant change? What do customers expect from our brand? Our CR strategy provides answers and defines measurable targets to guide the work we do today and transform it tomorrow. We’re convinced that the only path to long-term future proofing is a sustainable one. 

Our strategy is based on analysing our ecological impact and identifying human rights risks along the entire value-added chain. We actively engage with multi-stakeholder initiatives to critically evaluate our actions and contribute to developing industry solutions.