What are “sustainable products”?
Our sustainable products are made using materials or processes that meet our strict social and environmental standards. Our sustainable materials include FSC® certified wood, organic cotton, TENCEL™ Lyocell, recycled cotton, recycled polyester such as Repreve® or recycled polyamide such as Econyl. Throughout their lifecycles, all these materials have a much reduced impact on the environment than their conventional counterparts. When our products contain any of these materials, we class them as sustainable. They’re also clearly labelled so you can see exactly what you’re buying.
Garments made using cotton from the Cotton made in Africa initiative are labelled as sustainable products. By buying these products you are supporting sustainable cotton cultivation, and helping to improve working and living conditions for smallholder farmers in Africa. 95% of all our cotton products are made using CmiA cotton, and we aim to up that figure to 100% by 2020.
To guarantee they meet our high demands our sustainability processes adhere to recognised quality standards and certifications such as GOTS, GRS, STeP and bluesign. Once a product meets the requirements of any of these certifications, it is classed as a sustainable product.
More information on sustainable materials click here.
We have launched our first Sustainable Collection!
With our first "Sustainable Collection" we present 20 curated styles. The collection is available in 23 countries as of April 18th 2019. The garments are made of organic cotton, cotton from the initiative Cotton made in Africa, recycled cotton, recycled polyester and TENCEL™ Lyocell. We used polybags made of 100 percent recycled plastic as article packaging.
In addition to using sustainable materials, we have also used environmentally friendly production processes. For example, there are T-shirts which are dyed with natural materials such as lemon peel, rose petals and lavender. Also, no chemicals were used during the dyeing process of the Natural Dye T-shirts. Another example are the jeans: during the dyeing process of the material we were able to reduce the water usage by 15 percent.
Give the gift of a smile with a T-shirt
This short film about textile production in Uganda shows how every one of our T-shirts can give the gift of a smile – from sustainable cotton cultivation and support for African smallholder farmers to the manufacturing process at one of our partners.