What motivates bonprix?

We want to show our customers all over the world that fashion is our passion.

bonprix is an international fashion company based in Hamburg. We take the latest catwalk trends and translate them into inspiring fashion for a range of occasions, styles and sizes. A new collection every month keeps our customers coming back for more, whether via our online shop, app or catalogue. It’s a winning concept that has seen bonprix grow to one of the highest-grossing online shops which ranks number 4 among online shops with fashion as their main product segment. (Source: Ranking of top-selling online stores "E-Commerce-Markt Deutschland 2023" by EHI Retail Institute/ecommerceDB)

We’re successful on an international level with bonprix now operating in over 25 countries. bonprix is one of the Otto Group’s most profitable subsidiaries. It’s all down to some 2500 employees across the globe. And millions of happy customers.